As we sit at home for the foreseeable future, you’re probably reorganizing every inch of your life and working to level up your business. If you’re an interior designer, you are likely turning your attention to becoming more efficient and productive in 2020 in hopes of working smarter, not harder, as we adjust to this WFH lifestyle. The key is 100% about your processes.
Are processes for your clients? Of course. It gives them clear expectations about your services and timeline. Processes are for you, too, though—and in a big way. Processes can be what separates a hobby from a truly lucrative business. Here at IDCO, we live and breathe processes. If you have ever looked at our client load and thought, “How do they do it?” I’m happy to tell you that it’s a series of carefully constructed procedures that we do not stray from. Creating processes that work for your business is how you literally craft a recipe for success.
Additionally, while projects may be slowing down (or screeching to a halt), using your processes as potential client education is the smartest marketing tool you could be using now. Write out your processes for every phase of your business – from initial inquiry all the way to the final goodbye. You can then break these out into bits and pieces for a killer editorial calendar, establishing yourself as an absolute necessity and not just a luxury expense.
Before you work on client processes, sort out your business systems. The first step is writing down every single step of your business from start to finish. This will help you streamline and delegate tasks. Once that list is refined, it is also a fantastic foundation for an operations manual. We keep ours in a Google Doc so it is easily accessed by the entire team, and can be edited quickly as the process changes. Pairing that document with our brand guidelines will give new hires a real sense of your systems and values and will cut down on training time.
For day-to-day operations, we highly recommend time blocking. It will transform your daily routine. Essentially, you break your day up into time blocks and assign each block a specific task. When time is up, you move on to the next block, to stay on track and as productive as possible. I find this especially effective for creatives who tend to fall down the rabbit hole of Pinterest and research for inspiration. Stop multi-tasking, focus on single-tasking.
To begin understanding your processes, and where your time is truly being spent, we love the Chrome extension TimeYourWeb Time Tracker. It automatically logs how long you spend in each browser tab. For example, you can track how long you spend sourcing products online, versus responding to emails, versus scrolling Facebook. Those first tasks will reveal areas that might be garnering too much of your time and energy that could be simplified, delegated, or eliminated. Think of the most efficient way to get the job done, commit it to paper, and stick to it.
Here are a few examples to get you started as you comb through your processes:
The number one reason that things can fall through the cracks is confusion about whose responsibility it is. Make a clearly defined list of business tasks, both large and small, and assign them to the appropriate team member. Be sure everyone in your business receives a copy.
As our team continues to grow, clearly defining roles is imperative. When shifting from a solopreneur to a team it can be easy to pass off tasks as they come. As soon as you delegate roles (Instagram management, blog writing, client on-boarding, etc), the more efficiently your processes will run.
What communications take place on your end? Do you have email templates for first and second contact, outlining the process from their perspective? How do you document their information and begin the project?
The most important document you can have is your Investment Guide to send to new inquiries. We’ve recently launched two beautiful templates with copywriting guidelines for you to work from. You can read more about the importance of an Investment Guide here.
Here at IDCO, we have a template library of over two dozen emails crafted for the emails we send most frequently. By having these emails templated, we not only save hours a week retyping the same message, I can also have anyone on my team send emails for me. Email Template Examples Include:
How and when you will return client calls and emails should be a consistent system. I know this seems unnecessary, but staying productive (and time blocking especially) is so much simpler when you set aside specific times to return messages and calls.
For instance, we respond to all emails twice a day, Monday-Thursday at specific times. 11:30am and 5:00pm have proven the most effective times to send deliverables and respond to emails for a few reasons. At those specific times, people are likely on their way out to lunch or wrapping up for the day.
While they may see your email come in, they’ll most likely take time to process the information, design plans, instructions, etc., AND process their response. Instead of firing off a quick reply or idea, their email back to you will be more intentional.Additionally, by only responding to emails in time blocks, the remainder of your time can be spent focused, uninterrupted, on client work, or date-we-say-it, your own business. This helps eliminate back-and-forth emails that feel more like a text convo than an email. Read more about how we schedule our work day here.
Speaking of those communications, they should all be documented. Sensing a theme? Figure out a way that works for you, whether that’s a designated folder on your computer or in a printed binder. You’ll need a system for writing, sending, and storing contracts, too. Catch up on our favorite productivity here.
It is so important to have a consistent system for tracking invoices, proposals, and time billing. Have a clearly defined schedule for when payments are due and overdue and the consequences that follow. This is another area where an email template is super helpful. It’s not an efficient use of time to write a brand new email each time you need to send a client invoice. Save your creative energy for the actual project and important discussions.
Every single project should have its own folder, but they should be assembled the same. Therefore, there needs to be a process in place for how to put them together. For many businesses, a digital folder is enough, but for interior design, we recommend both a digital file and a consolidated box for samples organized by project. You can read about our digital organization here and download our free client sample labels here. Keep things in order with Ivy, our favorite project management software for interior designers.
With interior designers in particular, it’s helpful to have a catalog of swatches, samples, and fabrics on hand. That’s only helpful if they’re well-organized and easy to find, though. We recommend writing out a system for sourcing, receiving, and storing your materials so you can grab them when you need them. Additionally, by documenting this process, you can easily delegate these frequent tasks to additional members on your team.
Writing down your procedure step-by-step will help you stay consistent across projects and spend less time thinking about what you need to do next. A well-designed system will keep you inside your timeline and give your clients a reference point so they aren’t wondering what you’re doing behind the scenes and asking for updates.
As with your internal processes, begin by spelling out every word of what a project entails, from start to finish. Once you’re finished, go back through that list and try to find any areas that you could streamline, delegate, or eliminate. Once you have a simplified but thorough written process, stick to it. And add a copy to the operations manual we mentioned above.
For more technical processes, like creating presentations, we like to use Loom to record our screen. It’s a free extension installed in your browser, so you can record a step-by-step tutorial. Copy and paste the link into your process binder so all team members can follow along clearly.
Pro tip: This is not the time to introduce new processes. This exercise is for improving and enhancing what you have already established through trial and error. Consider adding some apps or new software into your process (our updated list of favorites is here) to increase efficiency instead of reinventing the wheel and starting from scratch.
As you begin fleshing out your client process, use this checklist as a guide and adapt it to your unique procedure:
Writing out these processes seems daunting and time-consuming, but it’s the most effective way to take a close look at the inner workings of your business. Presenting an organized and professional facade to clients is of the utmost importance, but the real game-changer is the productivity you will find in your day-to-day work.
You might think that processes are the enemy of creativity, but that could not be more untrue! When we follow efficient and consistent processes, we give ourselves more time to prioritize the truly artistic aspects of our business without undone administrative tasks hanging over our heads.
I hope this guide helps you transform your working days in 2020—and as a result, your whole business!
To learn more about leveling up your business, check out Studio Sessions; our online mastermind courses for interior designers.
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The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.