Interview with top Los Angeles interior designer, Ashley Scott of Scout Modern

An Interview with Scout Modern

In the next installment of our client spotlight series, we are sitting down (virtually) with Ashley Scott for an interview with Scout Modern. She’s the designer and creative genius behind Scout Modern, a full-service interior design studio serving Southern California from their home base in Los Angeles.  Specialized in layered, contemporary spaces, Ashley brings her unmistakable design eye and mission to showcase small artisans over to her online store as well. A few favorites include this sculpture, this motivational mug, this killer throw, and my weekly calendar.

 

We love her layered + textural aesthetic, her use of organic elements, and her penchant for finding those special pieces that make a design totally unexpected. The IDCO team was lucky enough to partner with Ashley for Scout Modern’s interior design branding and website, and she was an absolute joy to work with. To this day, we are still in love with the custom web design and often look to it for inspiration on new projects. We are so excited to share more about Ashley + Scout Modern with you today, including who her design icons are, her alternate career choice, and the project of her dreams.

 

Photography by Bree McCool

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Design by Scout Modern, Photography by Charlotte Lea

An Interview with Ashley Scott of Scout Modern

 

 

 

Let’s start with the basics. When did you become interested in design?

 

For as long as I can remember! Since childhood seriously, but my AH-HA moment—the one that led to me starting my design business—came when I was pregnant with my son, Wilder. I was staying home almost exclusively with my then one-year-old daughter, Reese, and in need of a creative outlet. Finally, I realized I could and should pursue my passion. 

 

We love your ability to make any project have your signature stamp. How would you describe your style? How has it evolved over time?

 

I would best describe my style as modern contemporary. It’s clean but layered . I love using texture. I have an affinity for unique pieces, whether vintage or custom, that pack a punch. I’d say over time, I’ve become more discerning. I really make a conscious effort to support local artisans. 

 

Do you have a favorite project thus far? Tell us about it. 

 

My Hill Street project, dubbed #highonhillstreet is one I really enjoyed. Ok, it was my favorite… My client, a bachelor, gave me carte blanche. His willingness to trust me with the design decisions really allowed me to flex my creative muscle. 

 

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Design by Scout Modern, Photography by Charlotte Lea

 

 

You have such a clear point of view and signature style. From where do you draw inspiration?

 

Everything from nature to Instagram. Art in all forms. Anything that engages my senses. 

 

I LOVE that you make an effort to support small artisans and makers. Could you send me a few of your favorites so I can link to them? *Bonus points if you can tell me why/what you purchase from them.

I love Croft House, a local Los Angeles furniture company for beautifully crafted pieces. Human Home, another LA company, has lighting I love, including several plug-in options. A few other favorites are ceramic and fiber works by Karen G Tinney. I’ve been purchasing pillows from Cloth & Main and BohoPillow for years – I found both of these ladies through Etsy besides having really great options for pillow covers, I’ve also really enjoyed watching them grow their businesses! Photography prints from Steven Clouse and Gregory Ontiveros. These are just a few of my favorites! I rely heavily on Instagram and Etsy to discover new artists and makers and we actually have an Artist Spotlight feature on our blog where we highlight artisans whose work we love, check it out here!

 

Who are your favorite designers?

 

Kelly Wearstler is my ultimate design icon, because she’s always experimenting and putting things together in such unexpected ways. Besides Wearstler, I currently have a major crush on Jen Talbot. Joyce Downey Pickens is another whose work I admire.

 

What do you find is the most important aspect of a well-designed home?

 

It should be comfortable and have character and a strong point of view. It should be inviting, and even if you’ve hired a designer, a home should be a reflection of the people who live there. As far as furnishing goes, if a room looks like it’s rolled off a showroom floor, that’s just boring to me.

 

You do such an awesome job at your stories. They always look so cool and art directed and on brand – even when they are just selfies. Any tips for other designers to clearly communicate their signature style on stories in an inspiring way?

Really it’s just about sharing your personality! I think we’re all interested in seeing different facets of each other’s lives. What inspires you? What you wearing today? What are you listening to? Show off your cute kids or your pets. What are you working on? Etc, etc. I think it’s really just about letting people have a glimpse at YOU, so open yourself up a bit. Maybe you find a theme and go on a story-run, like sharing lighting your into, or a color palette, art that you’re crushing on… but it can be totally random too. Keep it light and have fun with it, there shouldn’t be a ton of overthinking these things.

 

What is your favorite spot in your home? Why?

 

I’m a business owner and a single mom to a 3 and 5 year old – my favorite spot in my home is in bed! 

 

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Design by Scout Modern, Photography by Charlotte Lea

 

Let’s talk trends. What design trend are you happy to see right now? How about a timeless favorite?

 

I’m loving the cane wood trend, but in general, the use of wood and more organic materials. A timeless favorite is marble. There’s so much you can do with it and I love reimagining it in new ways. 

 

 

 

 

If you weren’t a designer, what do you think you might be doing?

 

Well, I often fantasize about running away to Mexico and becoming a yoga instructor! I like to think we have this one life to live and many chapters along the way to pursue the things we love. So, as much as I love design, who knows what my next chapter or chapters might look like?

 

What do you enjoy doing outside of work?

 

Spending time outside with my kids. Yoga, Pilates, hiking, beach. Bopping around all the amazing restaurants LA has to offer. Downtown flower market. Anything with friends. Anything with art. Anything with music.

 

What is your daily mom + work from home uniform these days? Brands + items are especially helpful.

I have to admit, the first few weeks I was practically living in a rather unattractive mismatched tie dye “set”. Like, not the cute matching sets you see advertised all over Facebook and IG lately, but actually, I looked like a really comfy hot mess. I’m still wearing the tie dye pants from Target really often because they’re cute and I love them, but just making it a bit cuter. Lately, I’ve been getting dressed much more. I find it motivating to put on an outfit I like and a little makeup. Lots of silky skirts from Free People and crop tops from the same. Whichever pair of jeans I can still fit into… feeling really thankful for any jeans that have a little stretch right about now. Besides that I’m doing lots of face masks, have practically burned my bra at this point and dreaming of the day I can get these roots touched up!

 

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Design by Scout Modern, Photography by Bree McCool

Interview with Ashley Scott of Scout Modern, Los Angeles Interior Designer

Design by Scout Modern, Photography by Charlotte Lea

 

How do you stay inspired and motivated to create?

 

It’s not something I have to try for, really. If I’m not creating something, I’m bored stiff.

 

What processes + habits have helped you build a successful business?

 

I have project processes, and these have been fine-tuned and will continue to be, but I’m way more into moving a bit more organically through a project. I will say I’ve made it more a habit to trust my initial instincts, when I start to overthink things, I find myself in a state of analysis paralysis. 

 

How have you adjusted your business to serve your clients during this uncertain time?

 

We’ve shifted to a lot more client phone calls and FaceTime to accommodate. We’ve already been in the E-Design space, and although I had been trying to get away from that, it is a way to keep projects moving during this time.

 

Tell us about your dream project!

 

I’d love to design a boutique hotel someday. That’s goals for me!

 

 

Keep in Touch with Ashley Scott of Scout Modern

 

Ashley’s Instagram account is one of our absolute favorites. It may be because she shares almost-daily inspiration from around the web, or it could be because her kids are bad ass sweet hearts who skateboard and snuggle. To learn more about Ashley and Scout Modern, visit her site at scoutmodern.co or follow her on Instagram at @scout.modern! Catch up with our interview series including Lilly Walton, Shea McGee and more!

 

Interview with top Los Angeles interior designer, Ashley Scott of Scout Modern

Design by Scout Modern, Photography by Bree McCool

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