A Client Case Study: The Wayback

Over at IDCO Studio, we’re incredibly proud to provide bespoke branding materials for interior designers in the shop, with new templates and products launching on a regular basis. But we also invest so much into our custom branding projects, whether that involves creative direction, website design, brand identity elements, or all of the above. We love pouring into every phase of the design process and working alongside our incredible clients to bring their vision to life.

Today, we’re giving you a behind the scenes look at our design process with The Wayback, a casual boutique hotel in Austin, Texas. You might recognize The Wayback as the backdrop of Design Camp, and it just so happens to be one of our favorite places in the world.

 

Photography: Madeline Harper Photography

 

CLIENT PROFILE

 

CLIENT: The Wayback

CLIENT LOCATION: Austin, TX

PROPERTY FEATURES: 8 Guest Cottages + Farm-to-Table Cafe + Poolside Cabana

YEAR COMPLETED: 2021

SERVICES PROVIDED:

• Brand Vision Moodboard
• Brand Identity Guidelines (Primary Logo, Secondary Logo, Alternative Mark, Brand Icons, Typography Selections, Bespoke Patterns, Textures and Color Palette)
• Professional Copywriting
• Bespoke Website Design
• In-House Custom Website Development
• Mobile Optimization
• SEO Integration
• Website Management Video Tutorial
• 2 Weeks Post-Launch Tech Support

 

 

 

 

Photography: Madeline Harper Photography

 

 

FROM INSPIRATION TO CREATIVE DIRECTION

 

In this phase of the process, we really take the time to get to know our clients. We want to know everything from why they started their business to an overview of their dream clients to their biggest inspirations and aspirations for the future. Once we developed a thorough understanding of The Wayback, we crafted their Creative Direction Presentation complete with their brand tone, target audience and inspiration board.

 

 

Surrounded by mature trees and rolling hills, inspiration for The Wayback’s branding came together so magically. With expertly designed cottages, dreamy views and laid-back luxury, The Wayback leans into its’ Texas roots and the mood board tastefully reflects that.

 

Photography: Madeline Harper Photography

 

A COMPREHENSIVE RE-BRAND

 

This particular project involved both custom website design and development, and a top-to-bottom rebrand. We were so honored The Wayback team entrusted us with this undertaking and we are so in love with the end result.

 

 

INTENTIONAL BRANDING ELEMENTS

 

The final brand deliverables for The Wayback included a primary and secondary logo, alternative logo mark, icons, typography, custom patterns, illustrations and a hand-selected color palette. Each individual element is purposeful and beautiful, but when layered together, they tell a story that is truly unique and an intentional representation of The Wayback.

 

 

Ready to see The Wayback’s branding in action? Visit their new hand-crafted and fully-custom website. Or better yet, make plans to visit this gem of Texas Hill Country for yourself.

 

Photography: Madeline Harper Photography

 

To learn more about working with IDCO Studio for your next project, visit our website for a detailed list of services, past + present clients, and our available templates to streamline your workflow.

 

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Looking to elevate your brand and social media strategy? Have a look at these posts:

• Branding Your Portfolio
• How to Start Selling Products as an Interior Designer
• How to Get Your Work Published
• Why Instagram is the Best Platform for Interior Designers
• Optimizing your Interior Design Portfolio for Pinterest
• How to Make a Hashtag Happen
• Our No-Fail Instagram Editorial Calendar for Interior Designers

 

IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.