Client Case Study: Sibbing and Gray

Led by two passionate designers and busy moms, Sibbing and Gray Interiors has experienced incredible success since its founding in 2019. They’re known for high-end yet livable spaces that don’t shy away from pattern and color when the occasion calls for it. As owners Jordan Arnt and Kristen Harms outlined their studio’s long-term goals, they knew they needed a website and branding redesign to take their business to the next level. They loved some elements about their existing brand but wanted to embody a more refined level of sophistication to attract their dream clients.

Our team of expert web designers, graphic designers, and copywriters at IDCO Studio came alongside Jordan and Kristen through their branding journey over several months. We’re taking you inside the collaborative experience which led to one of our most unique brand suites to date.

 

Design: Sibbing and Gray Interiors | Photography: Emery Davis Photography

 

 

CLIENT PROFILE

 

CLIENT: Sibbing and Gray Interiors

CLIENT LOCATION: Fort Worth, TX

PROJECT LENGTH: 8 months

YEAR COMPLETED: 2021

SERVICES PROVIDED: The Commissioned Package, including:

• Creative Direction Presentation & Target Client Muse Profile
• Brand Identity Guidelines (Primary Logo, Secondary Logo, Alternative Mark, Brand Icons, Typography Selections, Bespoke Patterns, Textures and Color Palette)
• Professional Copywriting
• Bespoke Website Design
• In-House Custom Website Development
• Mobile Optimization
• SEO Integration

 

Design: Sibbing and Gray Interiors | Photography: Jen Morley Burner

 

FROM INSPIRATION TO CREATIVE DIRECTION

 

IDCO Studio set out to create a branding experience that felt elevated, fresh, and approachable to attract Sibbing and Gray’s ideal client who’s looking for statement-making design. The team wanted to evoke a level of sophistication that represents experience and establishment without sacrificing personality in the least. The initial creative direction covered three key areas to help guide the project:

 

STYLE

We want the branding to be bold and timeless. We’ll focus on elements that are quietly layered in organic materials paired with bold color or pattern. The final design will be both sophisticated and fun.

 

VIBE

We want your brand to give off a polished and timeless vibe. It will pair traditional typography in a modern way incorporated with a few unexpected surprises that make your brand feel elevated, polished, and playful.

 

COLOR

We want your color palette to feel fresh and bright. We’ll pull inspiration from your bold artwork selections in saturated pastel hues against a neutral backdrop that feels timeless and transitional through every season.

 

More to Read: How to Attract Your Dream Client

 

BESPOKE BRANDING ELEMENTS

 

A modern and casual sans-serif font combined with a simple line as a separator adds an elevated detail. Influenced by the organic shape of the tile, we created an icon with watercolor for an added layer of depth. To complete the brand suite, we redesigned the Sibbing and Gray icon which can work alongside the brand name or stand along as a stamped monogram.

 

What made this project so special was the collaborative experience we were able to have with Sibbing and Gray. The final result was a more refined extension of their existing branding that incorporated new elements, like their signature divider line, in an unexpected way. Sibbing and Gray also wanted to include that abstract element in their logo. Our IDCO Studio designers went one step further to create an alternative watercolor version of their icon for a simple yet stunning effect.

 

Thank you, Kristen and Jordan for trusting your website and branding to our IDCO Studio team. You were a joy to work with, and we couldn’t be more honored to help tell the story of your brand. To learn more about working with IDCO Studio for your next project, visit our website for a detailed list of services, past + present clients, and our available templates to streamline your workflow.

 

---

 

Looking to elevate your brand and social media strategy? Have a look at these posts:

• Branding Your Portfolio
• How to Start Selling Products as an Interior Designer
• How to Get Your Work Published
• Why Instagram is the Best Platform for Interior Designers
• Optimizing your Interior Design Portfolio for Pinterest
• How to Make a Hashtag Happen
• Our No-Fail Instagram Editorial Calendar for Interior Designers

 

IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.