Pinterest is such an incredible and underrated tool for interior designers. In fact, we’ve dedicated an entire course in Studio Sessions to this very topic. It offers all the portfolio sharing power of Instagram with so much more potential for website traffic since the images click through to your website (or, they should). Here are our best recommendations for what, how, + when to Pin.
What: Your Pinterest account should be a solid mix of your own portfolio work and relevant rePins. Be as selective as possible with your rePins. They should be high-quality and should complement your own style. You want viewers to click through to your profile, so give them a good idea of what to expect.
As far as original content goes, professional portfolio images are a given. You can also supplement those with mood boards and product roundups. If you have an active blog (you should + here’s why), Pinterest is a great place to share them. And, don’t forget to add alt tags to the images on your site so that others can rePin your work, too.
How: The most important thing here is that the Pins come directly from your website, not from uploading directly to Pinterest. In other words, don’t just upload one of your images from your phone or computer. You’ll also want to try to Pin mostly vertical images. These images are given more screen space on the feed, and therefore, perform better.
Another often overlooked aspect is the caption. Utilize that little space by including searchable terms. For example, you can get specific about room, style, and even paint colors or furniture pieces. Think of what might be searched for and help your photos be found.
Check out this Studio Sessions course for more deep-dive, actionable tips for upping your Pinterest game.
When: In short, as often as possible. Pinning your images should be an item on your to-do list after every photoshoot. When you don’t have new images, it’s time to recycle older ones and add in some other appropriate content. We recommend using a scheduling tool and planning out your Pins well in advance (another great idea for batch work).
Pinterest can be not only a source of inspiration but of leads — especially for interior designers. We’ve dedicated an entire online course to Pinterest for Designers because we believe this platform has the potential to grow your business with website views, inquiries, and followers on other platforms.
For more tips for elevating your interior design business, check out these posts:
IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.