Harlowe James is the beautiful lifestyle and design blog of Chrissy McDonald. When Chrissy first approached us to redesign to her blog, we began brainstorming the long term goals for her brand + her business. After deep brainstorming + long soul searching, Chrissy decided to expand her lifestyle blog to include a design studio.

She wanted her signature California cool style to be available to anyone in the world, and e-design services for both interior design and event styling was the perfect solution. We wanted the new Harlowe James to feel more special, more sophisticated, and more natural than her previous site. We focused on a muted color palette, to play off her beautiful images of home decor, entertaining and style posts. By incorporating rich layers like a hand woven ikat pattern with a warm linen texture, her signature style comes across seamlessly on each page.

The final result feels just like the beautifully layered spaces and events Chrissy designs. Rich and textural, yet neutral and approachable. We can’t wait to see what the next phase of Harlowe James + Harlowe Studio brings to Chrissy, but you can bet we’ll be watching front row + center. 

PROJECT SCOPE:

Business Consulting
Brand Design
Web Design + Development
Collateral

harlowe james | branding & web design

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PROJECT LOCATION:

San Francisco

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