In the world of Instagram, it can feel like a never ending battle to get your work noticed. Over the years working with interior designers on their branding, web design and social media management, we’ve experienced it first hand. The quickest way to gain notoriety, exposure and inquiries as an interior designer is to effectively market your latest projects and have your interior design work published. There is no clear blueprint on how to go about getting published. It feels like unless you have an expensive marketing team or costly publicist, getting your work published online or in print is next to impossible.
We spoke to some of our favorite designers who shared their tips on how to get your interior design work published.
Keep all project photos offline until officially published (sneak peeks in Instagram Stories is okay because they are only visible for 24 hours). Hold off on adding them to your portfolio as well. Large publications are looking for new, original content to captivate readers and that almost always means exclusivity. Once it has been published, it’s fair game to share and promote.
To help ensure exclusivity, pitch just one publication at a time. You don’t want to be accepted by multiple publications and have to backtrack when they want exclusivity.
Clara of Banner Day, who has been published in Architectural Digest, Rue Magazine and Domino to name a few says:
“It’s often the case that I will submit a story and while there is initial interest, the editor falls off and I have to follow-up to see what the status of the story is. I never take a lack of response from an editor or rejection personally. Editors are often juggling many balls when they’re deciding whether or not to publish a project. They are most likely considering other projects, seasonal features, deadlines, etc., all while trying to satisfy the discerning eye of the executive editor. I pitch to only one publication at a time and follow-up without being too annoying (hopefully). Persistence is key! It’s taken as long as a year working with a publication to have a story published.”
Many publications (especially blogs and digital magazines) can’t respond to every submission. After two weeks, one follow up email is appropriate. If you haven’t heard anything after your follow up email, you can submit to the next publication. This politely lifts your exclusivity and opens your opportunity to submit elsewhere once those two weeks have passed.
It is imperative at any phase in your design business marketing, that you have your projects professionally photographed. Most digital publications will require high-resolution, already edited photography. Submit no more than three photos of the project and offer to provide a Dropbox link should they need more.
Chrissy, of Harlowe James, broke down the significance of professional photography and how it has helped her land literally dozens of editorial features at some of the largest publishers online.
“For as long as I have been blogging, submitting content to online publications has drastically changed my online presence. When I first started this endeavor I just had a blog and wanted to get my content and name out there anyway possible. I created a bevy of very curated lifestyle photoshoots with the intent of being featured on a larger site with a specific following. Shockingly everything I have ever submitted has been published by at least one of the places I submitted to.
Ashley of Scout Modern has had every project successfully published online.
“First and foremost, you should know about the publication you are submitting to. It’s essential that your project lines up with their readership. I keep my submissions quick and casual, sending a zip file or dropbox link with high res images- but only enough to get the publisher interested! I like to include mostly wide shots of the room but at least one close-up/ styling shot as well. I make an introduction and a couple sentences that describe the project (what makes this project special?). I recommend waiting a week or so before submitting elsewhere; publications almost always want the exclusive so be sure to let them know upfront if the project has been already been featured someplace else.”
To learn more about leveling up your business, check out Studio Sessions; our online mastermind courses for interior designers.
IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.