So, if we’re being 100% honest here – we really wish someone had explained Instagram Etiquette to us when we were beginning to use Instagram for our business. Because in a world of constantly changing algorithms, fake accounts and “highlight” reels – it’s easy to accidentally make an “Instagram faux-pas”. But don’t worry! We’ve rounded up key tips to repost, get reposted and keep friends on Instagram that we’ve learned from personal experience, our favorite photographers, and being straight called out.
Most major accounts have social media managers who are accustomed to Instagram etiquette, but every once in a while, a photo credit will slip through the cracks. (This happened to us this weekend when Self Magazine shared our image that Kelsey Butler took for us). Start with leaving a comment thanking them for the share and include something like, “Hey [insert photographer’s account here]! Did you see your photo was reposted? So exciting!” Then follow up with a friendly DM to the reposting account and simply ask them to tag the photographer as well. Just be sure to be appreciative for the repost, understanding that it was an accident, and grateful for their cooperation.
This is such a tricky one, and our good friend Kate Max of Kate Max Stock walked us through it. A great option when you’re starting out is a stock photography account – and many don’t require you to tag them as your source in their terms of service. But often, people will regram that image (which you’ve rightfully paid for) and only tagged you – not the actual photographer. Kate suggests reaching out to the person directly via Direct Message and informing them that it is a purchased stock photo, that you don’t actually have licensing to share, and asking them to remove it. It’s possible they might ignore you – and that’s when you bring it to the attention of your stock photo account and they can handle it from there.
YES! It’s so exciting and a huge key to growing your following. The best way to get regrammed? Shoot content with products from key accounts in it and tag them in the photo. Fashion bloggers and interior designers do this really well, but it totally translates to small business too – brands love it because it’s advertising AND original content for them. Another way to get featured? Use branded hashtags from big accounts. You can easily see what hashtag a company wants users to use either on the footer of their website or in their bio on Instagram. Their team continually searches that hashtag to find content to repost!
Well, that was less than inspiring.
Yup – that was a lot of Instagram Etiquette rules. It may feel like it sucks the fun right out of Instagram. But it’s so important to support fellow artists, makers, shakers and entrepreneurs – and in order to do that, you have to give credit where credit is due. We are firm believers in building each other up, inspiring each other, and celebrating each others successes. These simple rules for Instagram Etiquette are quick to implement and go a long way in the name of community.
The easiest way to avoid having to remember all this? Focus on creating your own awesome content! Team up with a local photographer and shoot a few dozen of your own branded images that will last you for months on Instagram. Get a stock photo subscription and curate your favorites to share on your account. Use your favorite accounts for inspiration and recreate the images you love with the items you have around the house! Have fun with it and get ready to watch the engaged followers start rolling in.
The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help small businesses elevate their digital presence to become industry experts. Want to work together? Shoot us an inquiry here.