Using Instagram Stories as an Interior Designer

Ask anyone in the industry, and they’ll tell you that managing an Instagram account often feels like a whole job within itself. It’s a platform that takes a huge amount of strategy, but it’s also one of the most important marketing tools to reach potential clients where they’re spending time online. 

Maybe you’ve already perfected a cohesive photo grid, but the art of Instagram stories for designers is another skill entirely. While using Stories effectively can come with a steep learning curve, we’re here to set the record straight. If you’re looking to up your game on IG Stories, consider this your foolproof guide to fresh and branded content every time you post. 



Instagram Stories For Designers 101



Here at the IDCO Studio, we’re big fans of using Instagram to level up your business. In fact, we’re pretty convinced it’s a key platform interior designers should be investing in from day one. Instagram is the place users turn to for inspiration and artistry, and it can be one of the most effective ways to market your services. That being said, posting original or regrammed content while utilizing targeted hashtags is only one part of the equation — and Instagram Stories is the other.

We like to think of IG Stories as a less edited, more off the cuff version of a traditional image post. But just because it’s more casual in nature, Stories content should still be treated as an extension of your brand. While developing Stories content can be intimidating to some, we believe it’s an opportunity to engage with your followers in a fresh way. For those of you struggling with your content strategy, we want to pair our advice with actionable steps. Scroll on for 12 design-related ideas to test drive in your IG Stories lineup.


Photography: Madeline Harper Photography


12 Instagram Stories Content Ideas


Live Q&As

Offering live Q&A sessions with followers is a genius strategy to assert your expertise within the design industry, even if you’re a new business owner. Besides helpful guidance, Q&As develop the essential Know/Like/Trust factor with followers who may be considering hiring your services. 

Styling Videos

Video all the accessories you bring for staging day and explain on film what made the final cut and why. It’s informational and gives some eye candy/inspiration.



Team Intros

If you’re a larger firm, introducing your team is great content on Instagram Stories for designers. Start by spotlighting a new team member once a week and allow them to showcase elements of their personal style.


Product Voting

Present options for certain products and let your followers choose which they like best. Make sure to follow up later and let them know what it looks like in the space or why you chose to go with the alternative. 


Ask Questions

Asking product sourcing questions really boosts engagement, and as a bonus, your followers probably know about a couple of goldmines you haven’t heard of yet. 



Take your followers with you as you check in on projects (especially during exciting phases like demo day). It’s a really fun way to pique their curiosity about the project and keep them engaged for the related content you’ll eventually roll out down the line. 


Photography: Madeline Harper Photography


Weekly Favorites

Whether it’s weekly, monthly, or somewhere in between, try sharing a sampling of your favorite products. These could be design-related finds or otherwise, but make sure to utilize Rewards Style if possible.


Timelapse Video

Once install day finally rolls around, try recording a timelapse video for followers to see your work in action. You can easily record using your phone — no fancy equipment required!


Industry Events

Attending a design-related function? Use it as an opportunity for some IG Stories content. Whether it’s a trade show, market, or press event, followers love seeing a new side of the interior design world.


A Day in the Life

Create videos doing even mundane things like receiving furniture deliveries or sourcing trips. Your followers will love a sneak peek of what you bought, and you can give tips on what to check for before “signing.”


Wallpaper Installs

Capture the installation process of wallpaper as it’s going up with the big reveal at the end.


Follower Polling

Post two design boards and allow followers to choose which one they like best, even if you have already decided. It’s work you’ve likely done anyway, so why not use it to boost engagement? If you’re looking for some inspiration, @jzinteriordesigns does a really cute version in her stories using our IG Stories templates!


Photography: Madeline Harper Photography


Honing Your Engagement Style


As you move forward in developing an IG Stories game plan, keep in mind that the best strategy isn’t a one-size-fits-all scenario. What works really well for one designer might not work for you, and that’s ok. Consider your ideal clients and business goals to help shape your IG stories with content that best suits those needs. Once you’ve given a few of these strategies a try, leave us a comment below and let us know what you thought! We can’t wait to hear how it goes.



For more tips for elevating your interior design business, check out these posts:



IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.

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