As our business at IDCO Studio has grown, the team identified a significant need among interior designers undergoing the branding process. While working on large-scale projects, they noticed many studios looking to achieve a thoughtful, bespoke style without committing to the lengthy process of an extensive rebrand. And that, friends, is how our new limited release Semi-Custom Brands collection was born.
Today, we’re sitting down with our Junior Designer, Sophie, to learn more about the collection and IDCO Studio’s mission to offer accessible resources to the entire design community. She’s sharing why our Semi-Custom Brands are ideal for those just starting out, and how they provide a more accessible way to navigate the branding process.
Photography: Madeline Harper
First, tell us about yourself and your role at IDCO Studio.
I’m Sophie, a resident Londoner and Junior Designer here at IDCO! You’ll typically find me implementing Website Templates, crafting the latest Client Process Bundle, or helping elevate your visual identity through one of our exclusive Semi-Custom Brands. Aside from designing, I appreciate countryside walks with my family, ideally with a chai latte in hand.
Talk to us about how the need for a Semi-Custom Brand came about?
Our mission at IDCO Studio is to offer accessible resources to the entire design community. Semi-Custom Brands are the answer for those who want to achieve a thoughtful, bespoke style without committing to the lengthy process of a complete rebrand.
What’s included in a Semi-Custom Brand collection?
Each includes a Primary Logo, Secondary Logo, Two Alternating Brand Marks, Note Card Design, Business Card Design, Brand Color Palette, Brand Pattern, and a Curation of Typography Selections. In short, our limited release Semi-Custom Brands include everything you need to showcase yourself across multiple platforms.
Eight thoughtfully-crafted, cohesive collections to elevate your business in print and online.
The first of our Semi-Custom Brands is The Palmer, offering a timeless feel due to its contrast between old and new.
The Emmerson gives off a laid-back, luxury vibe, resulting in an identity that’s refined, relaxed, and emotive.
Inspired by nature, The Finely creates a charming and subtly European experience.
For those seeking a minimal, balanced identity, The Sutton is the perfect choice.
“Semi-Custom Brands are the answer for those who want to achieve a thoughtful, bespoke style, without committing to the lengthy process of a complete rebrand.”
The Ainslee presents a polished-meets-playful look with classic serif typography juxtaposed with modern, linear accents.
Influenced by the work of our architect clients, The Oakleigh is certainly a show-stopper!
Creating a sense of approachability, The Ellis is effortlessly cool.
The Carsyn is the final Semi-Custom Brand in our original collection. Both clean and modern in its appearance, this identity hints at its Art Deco influence.
What happens once a designer has purchased their Semi-Custom Brand?
When you purchase one of our Semi-Custom Brands, you’ll receive access to our team of designers who will guide you through the customization process. We’ll ensure your branding is a reflection of you and the work that you offer. Once we’ve refined your Semi-Custom Brand, we’ll provide you with a thorough Style Guide to assist you in how best to use all included elements.
If you had to play favorites, is there one you’d gravitate to first?
If I had to pick a favorite, The Finely would get my vote! I love the refined feel that’s given off by its distinct serif font.
Any final notes about our Semi-Custom Brand collection?
Just like our exclusive website templates, Semi-Custom Brands are limited release. Only three copies of each brand will be sold to maintain the distinctive feel.
A special thanks to Sophie for sharing her branding expertise with us today! To start crafting your brand’s visual identity, browse our Semi-Custom collection and let our expert designers at IDCO Studio handle the details from there.
If you’d like to dive deeper into the topic of crafting a compelling brand story, check out our online course Content Planning for Interior Designers in our Studio Sessions collection and these related posts:
IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.