LemonTree + Co. Interiors is widely known and instantly recognized across Instagram, but their website wasn’t effectively communicating the same image. When Sophia first reached out to us, we knew it would be a special project because her aesthetic was so dreamy - bright and airy yet dark and moody.
To help communicate the heart of her design work in her digital brand, we stuck to earthy hues, comforting hand written scripts + a hand drawn lemon branch, inspired by mid-century artists. The simple line drawing of the lemon plays off the studio’s name, but also highlights the organic, Scandinavian feel of Sophia’s work. Originally, Sophia had imagined something soft + pink for her brand. But after careful evaluation of her business, we knew that was the wrong direction. The final product perfectly aligns with the physical spaces she designs. It is now just as recognizable as her signature interior design style.
Web Design + Development
lemontree + co. interiors | branding & web design
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