How to Optimize Your Portfolio for Pinterest with Alt Tags

Jul 17

How to optimize your portfolio for Pinterest with alt tags is not only super easy, it’s incredibly crucial. Skipping them is one of the biggest mistakes your design portfolio or website can make.


Not only are alt tags critical for SEO, they also act as the caption that populates when someone pins an image from your website. As an interior designer, this is the difference between 3 people seeing a pin and 300,000 people seeing it.




An alt tag is short for alternative tag. It’s the text associated with an image so that search engines can see what an image is about. It’s also what Google searches to find Google Image Search results. It’s also the text that appears if a web browser fails to load an image, so your viewer knows what they’re looking at. Most importantly, your alt tag works as a permanent caption for your images as they are shared on Pinterest.

Updating alt tags is super easy. Once you’ve implemented alt tags on existing content, it will be second nature to do it as new projects are added to your portfolio.




Because Google and Pinterest look to your alt tags to see what the image is about, you should use your alt tags to describe the image. Especially for visually driven industries like interior designers, using your alt tag to describe exactly what is shown in the image is imperative.


For example, you may have an interior design project that has a coastal and beachy vibe. For that projects alt tags,  you’d want to write something like “Bright white coastal living room design.” If there are images with close up detail shots, consider including the name of the products featured and their brand. “Studio McGee recycled glass beads.”


Next, you want to include a short statement about you and your business. “Lindsey Brooke Design is a Los Angeles based interior designer.” Your full alt tag would be “Bright white coastal living room design by Lindsey Brooke Design.” You could take it a step further and say “Bright white coastal living room design by Los Angeles based interior designer Lindsey Brooke Design.”


Just remember, every time you include an alt tag, it’s adding one more key word to your website, which helps you rank better in search results!





The key thing to understand is how to optimize your portfolio for Pinterest, because these alt tags are what populates as your caption on Pinterest. Here are two examples:



How to Optimize your Portfolio Images for Pinterest

This is an example of a pin BEFORE we added an alt tag. You can see the image simply pulls the photo file name and publishes that. Ew, barf.


how to optimize your portfolio for Pinterest

This is an example of an image AFTER we added the alt tag. You can see in the lower right hand corner the caption that was populated. It provides a nice description of the image, and credits the designer.





Ideally, you want to add an alt tag to all relevant images on your website. This includes any portfolio images, business logos, blog post images, and any team photos or headshots. Secondary images such as backgrounds, social icons or design graphics won’t need them.

Below is a list of the different types of images you can add alt tags to on Wix and Squarespace. We chose those two platforms because they are our primary development platforms, and most interior designers and lifestyle brands are built on them. However, alt tags are relevant on virtually every web platform.




  • any stand alone image
  • any gallery
  • blog posts


To add alt tags to images in Wix, follow these steps to optimize your portfolio images for Pinterest:

  1. Log into editor
  2. Click any image
  3. Click the gear icon to access image settings
  4. Scroll down to the “alt tag” box
  5. Add your alt tag
  6. Exit the pop up window
  7. Repeat as necessary
  8. Don’t forget to hit save or publish when you’re completed

What we really love about Wix is it’s user-friendly interface. You are prompted to “Tell Google what this image is about” and there is an info icon for additional explanation and information. For more details on adding alt tags in Wix, click here.






  • image blocks
  • gallery page images
  • gallery blocks
  • product images
  • blog posts


To add alt tags to images in a Squarespace gallery, follow these steps to optimize your portfolio images for Pinterest:

  1. Log into Squarespace
  2. Click the pages menu
  3. Click the gallery you’d like to edit first
  4. Hover over the first image and click the gear icon that appears (it looks like a sun)
  5. Add your alt tag in the “Title” box
  6. Hit save
  7. Exit the pop up window
  8. Repeat as necessary


To add alt tags to a blog post or individual image block in Squarespace to optimize your portfolio images for Pinterest:


  1. Log into Squarespace
  2. Click the blog post or page you’d like to add alt tags to
  3. Hover over the image
  4. Click “edit”
  5. Add your alt tag where it says “file name”
  6. Hit “apply”


Squarespace is quite a bit clunkier than Wix in this case, and alt tags are found in different places depending on the type of image “block” you’ve used. Image description will never work as an alt tag, but image title or file name will. For a more comprehensive look at adding alt tags to the various image blocks in Squarespace, click here.




For more tips on optimizing your interior design or lifestyle brand’s website, check out this post and this post. The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.

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  1. Chelsi says:

    This is heaven on a hot day!!!! Thank you for this post. For the information, for the conciseness, for the amazing examples and digestible step by step instructions. Just, thank you.

  2. Meagan says:

    Hey! Found . your work via Jennifer from Rambling Renovators and was cruising your blog posts (so beautiful!) and wasn’t sure if you knew but you shouldn’t be using alt tags for Pinterest descriptions. you are right that it is for Google and not Pinterest – and it is actually sending mixed messages!!! Alt tags are for people with visual disabilities so if you use this space to put your Pinterest text, you are actually not using it correctly! Just wanted to share in case you want to update your blog post. There is a great article about the “why” from Tailwind. 🙂 .

    Your friendly Pinterest expert 😛

  3. Shara Eppert says:

    This is so helpful, thank you!

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