Our No-Fail Instagram Editorial Calendar for Interior Designers

An important facet of our work here at IDCO is managing social media accounts for super talented and busy interior design clients. When you’re putting out new content on multiple accounts every day, it’s easy to feel uninspired or like you’re recycling the same types of images and words over and over. The key to variety (and efficiency) is creating and maintaining an Instagram editorial calendar that loosely follows a customized formula. 

If you find yourself stressing about social media engagement and relying on posting in-the-moment, we encourage you to take a step back and create a plan for your posts and schedule them in advance so you can save your mental energy for design while maintaining an active online presence. The sample outline below is similar to what we execute for our social media clients—though we can’t give away all of our secrets! If you’re looking to dive in much deeper, we’ve also created an entire course dedicated to Instagram for interior designers.

Photography: Madeline Harper

Instagram Editorial Calendar Outline

• One detail shot from a finished project accompanied by a motivational quote, educational tip, or trick of the trade. 

• One full-room shot from a project shoot of yours or a regram from another designer (with proper credit, of course). 

• One portfolio image that you can tie a specific example of your problem-solving expertise.

• One introductory post with a high-quality headshot.

Photography: Madeline Harper

• One full-room shot that correlates to your most recent blog post.

• One portfolio detail shot you can tie into a phase of your process. 

• One stunning portfolio shot with a light-hearted caption, witty quote, or original thought you’d like to share with your audience. 

• One portfolio shot accompanied by a neighborhood or target market specific reference in the caption. 

• One image from a past blog post or project reveal with a caption that leads followers to the link. 

• A day “off” post. Give your audience a peek into your life behind the scenes, but keep it in line with your brand and aesthetic. 

• Repeat. Repeat. Repeat. 

Photography: Madeline Harper

For tips on how to hoard your project shoot photos for evergreen content like the posts above, check out our post detailing what to do when you get your photos back.

We are believers that structure creates room for creativity, and social media scheduling is no different. Having guidelines for what you will post each month will give you some much-needed direction so that you have a launching pad for fresh, inspiring content. 

To learn more using IG to level up your business, check out our Studio Sessions Instagram for Designers course.

Looking to browse around the blog? Here are a few more posts we think you might love:

• Why Instagram is the Best Platform for Interior Designers
• How to Hack the Instagram Algorithm
• The Best Hashtags for Interior Designers
• Optimizing your Interior Design Portfolio for Pinterest
• Instagram Content Ideas for Interior Designers
• How to Make a Hashtag Happen
• The Best Business Templates for Interior Designers

The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.