An important facet of our work here at IDCO is managing social media accounts for super talented and busy interior design clients. When you’re putting out new content on multiple accounts every day, it’s easy to feel uninspired or like you’re recycling the same types of images and words over and over. The key to variety (and efficiency) is creating and maintaining an Instagram editorial calendar that loosely follows a customized formula.
If you find yourself stressing about social media engagement and relying on posting in-the-moment, we encourage you to take a step back and create a plan for your posts and schedule them in advance so you can save your mental energy for design while maintaining an active online presence. The sample outline below is similar to what we execute for our social media clients—though we can’t give away all of our secrets! If you’re looking to dive in much deeper, we’ve also created an entire course dedicated to Instagram for interior designers.
Photography: Madeline Harper
Photography: Madeline Harper
Photography: Madeline Harper
For tips on how to hoard your project shoot photos for evergreen content like the posts above, check out our post detailing what to do when you get your photos back.
We are believers that structure creates room for creativity, and social media scheduling is no different. Having guidelines for what you will post each month will give you some much-needed direction so that you have a launching pad for fresh, inspiring content.
To learn more using IG to level up your business, check out our Studio Sessions Instagram for Designers course.
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The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.
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