An important facet of our work here at IDCO is managing social media accounts for super talented and busy interior design clients. When you’re putting out new content on multiple accounts every day, it’s easy to feel uninspired or like you’re recycling the same types of images and words over and over. The key to variety (and efficiency) is creating and maintaining an Instagram editorial calendar that loosely follows a customized formula. 

If you find yourself stressing about social media engagement and relying on posting in-the-moment, we encourage you to take a step back and create a plan for your posts and schedule them in advance so you can save your mental energy for design while maintaining an active online presence. The sample outline below is similar to what we execute for our social media clients—though we can’t give away all of our secrets! For more ideas to throw into the mix, see our recent post with content ideas for interior designers. 

Photography: Madeline Harper

 

 

Instagram Editorial Calendar Outline

 

 

• One detail shot from a finished project accompanied by a motivational quote, educational tip, or trick of the trade. The caption should resonate with your followers and give them some inspiration in the form of both words and good design. 

 

• One full-room shot from a project shoot of yours or a regram from another designer (be sure to give proper credit—our guide to Instagram etiquette here). The caption should briefly delve into what you enjoy about the specific design elements. 

 

• One portfolio image that you can tie a specific example of your problem solving to. Share how you helped your client overcome some design-related issue and demonstrate your expertise. 

 

• One introductory post. This should be a high-quality headshot of you or someone on your team with a caption that shares about their experience and skill and even a fun tidbit of trivia if you have some on hand. 

 

Photography: Madeline Harper

 

• One full-room shot that correlates to your most recent blog post. Be sure to highlight the topic of the post in the caption and guide your followers to the link. 

 

• One portfolio detail shot you can tie into a phase of your process. For instance, you can explain why you selected the window treatments you did, detail how you sourced art for the space, or demonstrate how you tied the owners’ sentimental pieces into your design concept. 

 

• One stunning portfolio shot with a light-hearted caption, witty quote, or original thought you’d like to share with your audience. 

 

• One portfolio shot accompanied by a neighborhood or target market specific reference in the caption. You can mention a shop in town, a new restaurant that has opened, or a favorite weekend spot that your local followers might identify with or find interesting. Make sure to geo-tag the neighborhood in the post. 

 

• One image from a past blog post or project reveal with a caption that leads followers to the link. There is nothing wrong with recycling good content, especially with a growing following that might’ve missed the original post. 

 

• A day off post. This is your opportunity to post a more lifestyle-centric image that isn’t directly related to your design work. Give your audience a peek into your life behind the scenes, but keep it in line with your brand and aesthetic. 

 

• Repeat. Repeat. Repeat. 

 

Photography: Madeline Harper

 

For tips on how to hoard your project shoot photos for evergreen content like the posts above, check out our post detailing what to do when you get your photos back.

We are believers that structure creates room for creativity, and social media scheduling is no different. Having guidelines for what you will post each month will give you some much-needed direction so that you have a launching pad for fresh, inspiring content. 

 

 

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For more tips on elevating your social media strategy, check out these posts:

 

• Why Instagram is the Best Platform for Interior Designers
• How to Hack the Instagram Algorithm
• The Best Hashtags for Interior Designers
• Optimizing your Interior Design Portfolio for Pinterest
• Instagram Content Ideas for Interior Designers
• How to Make a Hashtag Happen
• The Best Business Templates for Interior Designers

 

 

The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.