If you’ve been looking for a good time to up your social media game, there has never been a better time. You have an unexpected break in work outside your home and people are spending more time connecting through apps like Instagram than normal due to social distancing. If you’re a regular here at the IDCO blog, you know that we recommend focusing your social strategy on Instagram and Pinterest, as those are the highest-performing platforms for interior designers.
Today, we are sharing our top Instagram hacks for improving your visibility and engagement.
Hashtags are a discovery tool, so if you’re looking to gain more authentic followers, it’s a great way to get found by people who are interested in the kind of content you’re posting. Instagram allows you to post a maximum of 30 hashtags, and you should be using all of them. If you aren’t sure where to start, here’s a guide to the Best Hashtags for Interior Designers.
In that post, we recommended the 10/10/5/5 formula, but another approach we like is 20/7/2/1:
– 20 general/industry wide that pertain to your design style
– 7 location/niche specific
– 2 post specific (like #openshelving)
– 1 branded hashtag (include this one in caption)
Creating your own branded hashtag is a good idea if you’re trying to build an online community around your brand. Here are our best tips for that based on our experience with #IDCOathome.
Did you know that when you add the hashtags matters? It does! If you have under 1k followers, add them immediately in the first comment. For 1k-10k, wait an hour. For 10k-30k, wait three hours (set an alarm if you have to). For 30k+ followers, add your hashtags after the post has been up for 24 hours to get a second wave of traffic.
Visibility is everything. The key is to post frequently and at the right times. We recommend posting six days a week. I know that sounds daunting, but if you schedule your content in advance (here are 12 unique ideas), it really simplifies the process and ensures that your content is well thought out. As for times, you have two major considerations: when people are online + working around timezones. With that in mind, we try to post before 7:30 a.m., around 3 p.m., or between 8 p.m. and 10 p.m.
When you’re growing your following, it is very much a give and take situation. If you aren’t engaging in the larger community, whatever other strategies you’re utilizing probably won’t work. As a general rule, we recommend commenting on ten other accounts before you post an image—50% new, and 50% existing followers. Once you’ve posted, go and like 20 industry-relevant images. This level of engagement is super important and is so much easier to accomplish if your posts are planned + scheduled so all you have to do daily is just engage with other users’ content. And, always always engage with commenters on your own posts.
If there’s a silver lining to this global pandemic, it’s that many of us have been given the gift of time—to spend with our loved ones, work on our businesses, and knock out some to-dos. We can’t wait to see the creativity that comes out of our industry while everyone is staying safely at home.
IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.
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