As an interior designer, getting your work published is often a career milestone. It’s a major win for gaining business exposure and client inquires, not to mention an incredible honor in and of itself. But as you set out to submit your latest projects, you’ll first have to decide on print vs. digital publication. How do you find the right fit? We’re going to break down the key advantages and drawbacks for both so you can determine the most beneficial avenue for your work.
Note: If you are interested in learning the ins and outs of publishing, we’ve written a course entirely dedicated to New Project Marketing Plans for Interior Designers with a step-by-step guide for submitting your work. It’s an in-depth look at the entire process for new and experienced designers alike.
Interior Design: Studio McGee | Photography: Lucy Call
Scoring a feature on the glossy pages of a magazine or a stunning coffee table book is the ultimate bucket list item. Is there anything better than the thrill of seeing your work in print? It’s that tangible quality of holding a published piece in your hands that really is a major plus to print publishing. Here are some of the other benefits and a few things to consider before sending all your design work to print publishers.
Interior Design: Sherrell Design Studio
On the other end of the spectrum is the fast paced world of digital publishing. Digital media is lighting quick and has the added ability to reach a huge audience. Heck, you can even go viral. This space is perfect for on-trend projects where it might be better to get your work up in lights quickly. Where a magazine is one and done, being published in the digital world can be shared again and again. That design work of yours isn’t going anywhere. This is great for evergreen content and is easily accessible. Below we share a few more pros and cons to having work published online.
For further reading: Instagram Etiquette for Interior Designers
Interior Design: Katie Hodges Design | Photography: Haris Kenjar
Ultimately, both ends of the publishing spectrum can be super beneficial to your design business. Take stock of each project and decide the best fit. And be sure to mix it up so your business can benefit from both the wide reach of digital and the aspirational quality of print.
To learn more about leveling up your business, check out Studio Sessions; our online mastermind courses for interior designers.
For more tips on elevating your brand and social media strategy, check out these posts:
IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.
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