The one action item likely to grace the tippy top of an interior designer’s new project marketing plan is having your work published. It’s undoubtedly a huge win for gaining exposure and inquires. And there are several publishing routes for showcasing your projects with a larger audience. So how do you find the right fit? We’re going to breakdown the key advantages for both print and digital publishing so you can decide the most beneficial avenue for your work.
Interior Design: JWS Interiors | Photography: Alyssa Rosenheck | featured Elle Decor
Scoring a feature on the glossy pages of a magazine or a stunning coffee table book is the ultimate bucket list item. Is there anything better than the thrill of seeing your work in print? It’s that tangible quality of holding a published piece in your hands that really is a major plus to print publishing. Here are some of the other benefits and a few things to consider before sending all your design work to print publishers.
Interior Design: Lindsey Brooke Design | Photography: Amy Bartlam | featured The Haven List
On the other end of the spectrum is the fast paced world of digital publishing. Digital Media is lighting quick and has the added ability to reach a huge audience. Heck, you can even go viral. This space is perfect for on trend projects where it might be better to get your work up in lights quickly. Where a magazine is one and done, being published in the digital world is a forever on the internet thing. That design work of yours isn’t going anywhere. This is great for evergreen content and is easily accessible. Below we share a few more pros and cons to having work published online.
Interior Design: Crystal Palecek | Photography: Leslie Santarina | featured RUE Magazine
Ultimately both ends of the publishing spectrum can be super beneficial to your design business. Take stock of each project and decide where it fits best. And be sure to mix it up so your business can benefit from both the wide reach of digital and the aspirational quality of print.
Big shout out to IDCO clients this week who had BIG press:
To learn more about leveling up your business, check out Studio Sessions; our online mastermind courses for interior designers.
For more tips on expanding your interior design portfolio’s exposure, check out this post, this post and this post.
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