Last week we gave you an up-close look at Kennedy Cole Interior Design’s full-scale rebrand with IDCO Studio. Their reinvention process included custom website design, development on the new Editor X platform, a company name change, and more. Like KCID, many clients come to us wondering when to launch a rebrand or whether one is even necessary. And to that question, we often encourage clients to examine some key areas of their business.
After years of working with designers across the industry, we’ve managed to pinpoint a few telltale signs that it’s time for a rebrand. Whether you’re considering a new website, a name change, or top-to-bottom makeover, this exercise in self-reflection is a great place to start.
It’s very common to start your design career as a solopreneur. But as your business begins to grow and you navigate hiring new team members, your original branding may not feel representative of everyone working behind the scenes. For example, some design firms begin under the name of the owner and founder but shift branding once the team has significantly grown. While there’s no clear-cut approach to naming (or renaming) your business, ask yourself whether it’s still best serving your entire team and client base.
As designers and creatives, it’s natural to watch your signature style evolve over time. What began as your primary aesthetic might not reflect your current work, which is the clearest sign it’s time to make a change. Beyond your website and logo, there are so many branded materials you need as an interior designer, and each one should be cohesive in style. Having a refined web presence and impressive portfolio is important, but every interaction after that is what cements your brand in your potential client’s mind and develops trust in your process and commitment to quality.
Similar to the branding elements discussed above, your website should be a direct reflection of your signature style that feels fresh, current, and highly mobile-friendly. If it isn’t, you’re not maximizing your booking potential! Believe us when we say that nothing turns off a potential client faster than a website that’s slow to load or visually dated. If your current website falls into that category, there’s a pretty good chance it’s time for a rebrand.
For more on this topic, check out Branding Your Portfolio
Over time, many designers hone their business structure by either expanding or niching down their services. Sometimes it’s even a combination of both. Maybe you’ve recently added e-commerce to your website, or you’ve decided to exclusively offer full-service design work. No matter what the new structure looks like, be sure your branding fits those needs in this new stage of your business.
Design: Caitlin Flemming
Whether you’re just starting out or well-established within the design scene, attracting your dream clients requires intentionality and guided education in every area of your business. But as your style evolves, your business grows, and your structure changes, your ideal client will likely change with it. Recognizing that it’s time for a rebrand is a great way to ensure every component of both your online and offline presence is tailored to those ideal clients in this current stage of your business.
To learn more about leveling up your business, check out Studio Sessions; our online mastermind courses for interior designers.
For more tips on elevating your brand and social media strategy, check out these posts:
IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.