The Best Website Platform for Interior Designers

primary image design by Christina Cole + Co.


After years of experience and understanding the interior design industry, we have decided Wix is the best website platform for interior designers. As a branding and web design studio, we’ve launched hundreds of websites for creative small businesses over the last five years. We’ve built out our designs on Squarespace, Showit, Shopify and WordPress. However, time and time again, Wix has proven itself to be the best website platform for interior designers.


Over the last two years, we’ve been switching more and more clients over to Wix and the results couldn’t be better. Our clients have full control of their sites, aren’t limited to templates, and can run all their invoicing, appointments and bookings through the platform. Here are the top seven reasons why Wix is the best website platform for small businesses.


1. In Wix, You Aren’t Limited to a Template

First and foremost, in Wix, you are never limited to a using a template. Your website can be as custom as you or your designer can imagine. With other website platforms, you are often confined to customizing a theme or template. Even in Squarespace, everything has to fit within a grid of squares. Extensive developer experience is required to make custom changes to WordPress themes, and custom CSS is needed to modify Squarespace templates.


In Wix, you have the freedom to start from a customizable Wix template, or from a clean slate. Elements can be easily layered over each other. Animations and hover elements instantly elevate the design above anything Squarespace or Showit offers. If you’re hiring a web designer, you’ll be getting the highest level of custom design possible.


This is hands-down the most important reason why Wix is the best website platform for interior designers.


2. No Coding Required for Making Updates

Unlike WordPress or Squarespace, no complicated coding is required to customize your new website design on Wix. Using an entirely visual platform, making edits in Wix is as simple as using Adobe InDesign, Microsoft Publisher or even Microsoft Word. No coding is needed to make design or content changes.


This leaves interior designers in full control of their site after their site launches. Have a new interior design portfolio project you’d like to feature? Simply add it to your gallery page. Has your pricing structure changed? Simply log in and make the change to your services page.


Tierra Wilson of Tierra Wilson & Co., a seasoned WordPress expert, recently launched two new beautiful sites on Wix. Tierra sites the ease of clients updating her custom designs as a huge selling point. “I want my clients to have as much control over their website as they do over their business. Wix is often a better platform choice than WordPress for a client with limited technical experience.”


3. Wix Runs on HTML5


A common misconception about Wix is that it runs on Flash – and therefore won’t perform well in Google. However, that couldn’t be further from the truth! Wix converted to be a full HTML editor years ago. Therefore, it performs just as well (more on that later) in Google search engine results as other web platforms.


If you’ve read an article that Wix runs on Flash and won’t rank on Google, it’s outdated or the author hasn’t done their research.


4. Clients Leave Feedback Directly on the Site


As a creative agency for interior designers, being able to provide our clients a fully functioning preview of their website is key. Even better, Wix lets clients provide feedback directly on their site by adding sticky notes to the areas that require changes. Both desktop and mobile versions are visible at the link we provide our clients to review. As we make the changes on our end, we check off the revision requests while Wix keeps a written record.


To show you just how easy the feedback process is, we’ve gone ahead and linked our sold out Hayden template here. Simply click anywhere on the site, leave a sticky note, and your designer will be able to see exactly what you are wanted to revise, add, or remove. Go ahead – try it!


Lexi Parker, our Design Director says, “My clients ALWAYS enjoy the feedback section. It’s easier on them instead of writing a long email for everything they want to address and it keeps clear communication throughout the process.”


5. Wix has Extensive SEO Guidance


Wix has developed an incredibly insightful, extremely simple to use SEO Wizard. It’s built directly into your Wix website and walks you through the exact steps to optimize your website to rank higher in search engine results. From which photos on your site need alt tags added and what the alt tags should be, the Wix SEO Wizard is the most robust SEO solution available on a web platform. Compare it to the popular WordPress plug-in Yoast, except for your entire site, not just a blog post.


Our IDCO website templates for interior designers take it a step further with an additional SEO Guide we crafted exclusively for the industry. Paired with the included copywriting guide, we tell you exactly what to say, where. For more info on our luxury Wix website templates and accompanying resource library, click here.


6. The Blog is Customizable – and Beautiful


Previously, blogging in Wix was limited to a standard design. With one of their most recent updates, a Wix blog can be as beautiful and unique as a WordPress or Showit blog. You can select from various blog post layouts and design your own custom side bar. Wix also allows you to link to blog category pages from anywhere else on the site. With endless customization options and strategic design, your Wix blog can help increase the length of time visitors spend on your site.


7. Wix Makes it Easy to Sell Products


While Wix is the best website platform for small businesses, it isn’t one-size fits all. If you have a large e-commerce company, Shopify is likely your best bet. What we love about Wix Stores, is that you can beautifully combine your shop and your services. We’ve found this to be critical for our interior design clients who want both on a single website.


Wix Stores is a fantastic solution for designers looking to add an e-commerce shop. You can customize product options like size, color, materials, while tracking inventory. You can set shipping charges and tax considerations. There is also the benefit of the SEO Wizard for your shop products, to help your store appear in search engine results. The interface is clean, simple to follow and the design is entirely customizable. My clients have particularly liked it for the multiple payment options via Stripe, Square or PayPal.


Our Limited Release E-Commerce Website Template


We built The Amelie website template that combines both a portfolio of work with an e-commerce option. Products are seamlessly included on the home page, without detracting from custom interior design work and list of services.


8. Your Mobile Friendly Site is Customizable


Unlike Squarespace, you’re in control of what content appears on your website’s mobile view and exactly how it looks. For example, You may not need all 12 images of your home page to appear on mobile. So, simply hide the element and resize them as appropriate. You can resize fonts, change paragraph justifications, and update colors to look most beautiful on your custom Wix website. If you had your eye on one of our website templates for interior designers, rest assured the mobile site is already optimized for you.


9. There are Hundreds of Apps Built In


From accordion style FAQ drop down menus to custom databases built by your designer, Wix has an extensive library of apps built right into the platform. Ready to finally open an online shop and start selling your curated collection of home goods? You can take payments directly within the site – never having to direct traffic away from your business online.Does your interior design business also have cute AirBnbs your rent out? Wix has an accommodations booking app for that.


Anything you could possibly need, Wix has an app available to solve it. Better yet – if you find you need something beyond what’s offered, your Wix design expert can custom code it right in for you.


10. It’s Affordable


Wix is the best website platform for small businesses for so many reasons, but one that can’t be overlooked is it’s cost efficiency. Wix is entirely self-contained and their annual cost is under $200 for a standard site. If you have an e-commerce store, the annual fee is slightly higher, but still less than Squarespace, WordPress, Shopify or Showit.


Wix provides you a free domain each year. When you go to “upgrade your site”, Wix includes any domain that’s available ending in .com. If you already own a domain, it’s super simple to connect it to your Wix site.


Most substantially, you will save thousands of dollars a year in retaining design fees. If you’ve ever had a WordPress site, you likely had to pay your web developer a monthly fee to maintain your site or make any requested changes. With Wix – you won’t need a designer on retainer. You’re in full control of your website and can easily make changes as necessary.


Why We Love It


Working with a Wix expert like our team here at IDCO is a one-time investment. We design and build your entirely bespoke website design and provide you with a mini-series of training videos to show you exactly how to maintain and update your site in the future. If you’re ready to take back control of your business – contact us here to get on our waitlist. Want to take a stab at it yourself? Consider starting from one of our limited release Wix website templates! Our 3 week included support means our design team will help you execute the template to make it yours.


That wraps up our list of 10 reasons why Wix is the best website platform for interior designers – and we didn’t even cover all of the reasons we love it for our clients. Items like animation features, hover features, light boxes, high-definition photo galleries, email marketing and so many more are why we love Wix so much here as a branding and web design agency for interior designers.




The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help small businesses elevate their digital presence to become industry experts. Want to work together? Shoot us an inquiry here.


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  1. Justice says:

    I don’t agree with a majority of your observations on WordPress because it’s the best bang for your buck and the most feature packed platform.

    1. A self hosted WordPress installed on Cpanel hosting is between $80-120 a year it’s literally a 1 click install that takes 2 minutes

    2. You can customize it from scratch or use a theme they have MANY that are free or affordable

    3. You don’t have to touch any coding a lot of the themes come in with click and import content and drag and drop theme builders

    4. It Has 100s of free plugins and affordable premium ones the possibilities are endless

    (I could keep going)

    I feel like you need to be honest or more informed because what you’re saying isn’t all true in regards to WordPress being more or something you can’t use unless you can code.

    Also your comment box doesn’t allow you to scroll up or down so once you type too much you can’t go back to look at it (at least from an iPhone)

    • acasey says:

      Such great points! I completely agree, WordPress is certainly more robust for features – and their plug-in library? Come on! It’s incredible! However, I didn’t say you can’t use WordPress unless you can code. This article was to bring light to a platform that our clients have proven over and over again to be the best fit for them. More importantly, it was about what platform they can most easily maintain themselves – with or without a designer. No platform is one-size-fits-all, so I’m so grateful you shared why you think WordPress is best. Thanks again!

  2. Arianna says:

    I agreed!!! I love this post.

  3. Lissette says:

    Thank you for sharing this! I currently use wix, and I love it. I’ve been. Hearing some negativity about its limitations and had been wondering if I had made the wrong decision. I now feel completely confident that this is the right platform for me!

  4. This is so interesting! Thank you for posting your opinion on WIX. I’m on Etsy currently and they are raising fees to shop owners starting July 16. I am looking for other options, like Shopify. But now I feel I might need to consider WIX! Thank you 😊

    • acasey says:

      Of course! It’s a big misconception that Wix is less than other platforms, but with the release of Wix code, even my WordPress designer friends are making the switch!

  5. SOL says:

    A great website shows the world who you are, makes people remember you and helps prospects understand if they have found what they were looking for. Websites communicate all of this through color, shape and other design elements.







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