If you’re anything like us, getting that e-mail notification from our photographer letting us know that our most recent project photos are ready to view feels a lot like Christmas morning. It never gets old seeing something you pieced together in your mind finished and on film.
As you scroll through your photos, you will feel an overwhelming urge to share every single one of them immediately, but in the world of content creation and marketing campaigns, you need a plan to get the most out of your gorgeous new photos. We’ve developed an online course with a step-by-step approach to your new project rollouts for the best exposure and marketing opportunities possible. Today, we’ll cover a brief overview with seven tips to get you started:
Download and rename all your images as soon as you receive them, then organize them so they’re easy to navigate. If you don’t have an organizational system in place, check out our process here.
Pitch to Publications
Select your top three images to pitch to publications and remember to pitch one media outlet at a time. This is important to do second because many publications are more likely to publish your images if they haven’t already been seen by your entire social media following.
Update your portfolio on your website
Yes, it’s okay to publish your work on your site, but hold off from including it in your Instagram feed for now. You always want your latest/greatest work front and center on your site for potential clients.
Preview on Instagram
Test one single image on your Instagram Stories, with a follow-up story on how you problem solved for your client. This is an excellent teaser that will also provide a little background before you share more.
Craft a Newsletter Sneak Peek
Send an e-mail newsletter with a sneak peek of your project (but no more than three images) describing the particulars + how excited you are to share the upcoming reveal. A little anticipation never hurt.
Share the Full Project on Your Blog
Once your project has been published (repeat step two if you didn’t hear back from the first publication), write a blog post linking to the published article, but including all the project images on your own blog as well. If you don’t hear back from any publications after two weeks (from last e-mail), go ahead and proceed with sharing the images on your blog.
Pin Portfolio Images
Pin all of the images from your portfolio page onto all appropriate boards (your boards might be sorted by style, room, or project), making sure they link back to your site.
As always, we recommend using the same photographer for all of your project shoots and leaning on their expertise and great lighting instead of heavy edits.
To learn more about leveling up your business, check out Studio Sessions; our online mastermind courses for interior designers.
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The Identité Collective is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.