You might remember when our IDCO Studio Social Media Manager, Mandu, stopped by to discuss video content for interior designers. She shared why video has become so essential in recent years and walked through how to create Instagram Reels step-by-step. Today, Mandu is back for part two in our series, but this time around, she’s diving into the world of TikTok.
While it’s easy to write off this trending platform, we’re here to dispel the myth that you have to be an influencer or a part of Gen Z to use TikTok effectively. We’ve seen everyone from Studio McGee to House of Jade Interiors to Leclair Decor create thoughtfully branded content, and we’ve even hopped on the TikTok train ourselves. Set aside any assumptions, and read on for an overview of using TikTok as an interior designer with new content ideas to try out today.
Design + Image: Studio McGee
From real estate agents to home builders to interior designers, TikTok is gaining momentum throughout the industry, and it has the potential to be a key extension of your brand. TikTok videos are made using a compilation of short clips, making them a great tool for project tours, tutorials, before and after reveals, and more. For example, take a look at how House of Jade Interiors used TikTok to share sofa styling tips AND promote specific pillows from their shop. Or, how Leclair Decor took us behind-the-scenes of a project install. When used strategically, TikTok is an opportunity to build brand awareness, establish industry expertise, and increase revenue via product sales.
We’ve previously covered the ins and outs of Instagram Reels, but it’s important to make a distinction. While both use video clips, the nature of Reels and TikTok aren’t one and the same. Reels are connected to an Instagram account, which includes many aspects, such as photos, IGTV, guides, and stories to help tell the entire story of your brand.
TikTok is different. As of now, this social platform only uses video, which means content creators need to find creative ways to share who they are, what they do, why they’re an expert in their field, and the type of content people can expect to see on their page. You’ll be able to share a bit of this info in your TikTok profile, but it all comes down to the content.
Photography: Madeline Harper Photography
Photography: Madeline Harper Photography
Record yourself sharing helpful design insight, such as the top three design mistakes people make and how to fix them. Or how to style open shelving in the kitchen. People love to learn, and when you establish yourself as an expert, you build your brand authority and gain trust from potential clients.
Everyone loves a great before and after, especially if it features how you transformed an entire room or home.
Once install day finally rolls around, try recording a timelapse video for followers to see your team in action.
Take your followers with you as you check in on projects (especially during exciting phases like demo day). It’s a really fun way to pique their curiosity about the project and keep them engaged for the related content you’ll eventually roll out down the line.
Once you’ve revealed a new project online, TikTok is a great way to get your work seen by a different audience. Take your followers on a tour of all your favorite rooms and details.
Nothing performs better than content that’s tailored to a specific time of year. Lean into the changing seasons with content like styling the bed for fall or how to decorate a mantel for the holidays.
Create videos doing even mundane things like receiving furniture deliveries or sourcing trips. Your followers are curious by nature, and they’ll love to see what’s behind-the-scenes of life at the studio.
@theidentitecollective How I style my open kitchen shelves with things we use every day. #kitchenhacks #kitchendesign #openshelving #diyproject #kitchenstyling ♬ My House (Challenge Version) – Flo Rida
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IDCO Studio is a full-service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Our recently launched limited-release website templates are the perfect way for interior designers to get a luxury website on a budget. These templates allow designers to maintain control of their content. Want to work together? Shoot us an inquiry here.