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When to Outsource Social Media Marketing

There’s no doubt about it: social media plays a pivotal role in the success of your business. As the number one organic marketing tool for interior designers to reach new clients, leaving social media on the back-burner is not a viable option for long-term growth. We know that creating new content across multiple platforms requires a tremendous time commitment, but you don’t have to go at it alone. We’re sharing both when and how to outsource social media, all while maintaining the authenticity of your brand.

 

Shop our new Social Media Packages

New social media packages for interior designers from IDCO Studio

 

When to Outsource Social Media

 

Content creation is too time-consuming.

The key to reaching an audience on social media is frequency. Posting every once in a while isn’t going to cut it. Our studio currently advises clients to post at least four times per week to the Instagram Grid, 8-10 times per week to Instagram Stories, once per week to Instagram Reels, and roughly 75 pins per week on Pinterest. Naturally, creating that amount of social media content can be a huge challenge in a busy designer’s daily workflow. If you happen to lead a small team without a dedicated marketing expert on staff, outsourcing social media can be a game-changer.

 

Managing multiple platforms feels overwhelming.

They say the only constant in life is change, and that could not be more true within the social media landscape. Just when you find a posting routine, the algorithm shifts to prioritize new content (read: video), and you’re back to square one. Business owners can become understandably overwhelmed keeping up with new features and best practices across every platform, and that’s when it’s time to outsource.

 

Social media marketing is not your forte.

The reality is that you didn’t become an interior designer to spend all your time on marketing. It’s a critical part of growing your business, but that doesn’t mean you can’t turn to the experts for help. Deciding to outsource social media marketing can feel risky, but it’s also a huge opportunity to take your business to the next level.

 

If you resonate with all of the above, we hear you, and we’re thrilled to share our newly launched social media packages at IDCO Studio. We’ve designed new and improved ways to showcase the best of your work, enrich your brand story, and convert clients on social media. 

Choose from the Instagram Grid, Stories, Reels, or Pinterest package – or bundle several of them together – and you’ll receive a one-time delivery of beautifully curated and branded content.⁣ With our social media packages, we’re taking content creation off of your plate, giving you the tools necessary to put an efficient and sustainable marketing plan in place. We’re sharing an overview of what to expect with each package below.

 

New social media packages for interior designers from IDCO Studio

 

 

Introducing IDCO Social Media Packages

 

Choose from four ways to put an efficient and sustainable marketing plan in place.

 

 

ONE. Instagram Grid Package

You will receive a carefully and beautifully curated feed of 48 posts, which will showcase the best of your work or products, along with captivating captions that encourage community engagement, growth, and action.

 

New social media packages for interior designers from IDCO Studio

 

“Leaving social media on the back-burner is not a viable option for long-term growth.”

 

New social media packages for interior designers from IDCO Studio

 

TWO. Pinterest Content Package

Over the course of three months, we will curate and schedule out 900 SEO rich pins from your portfolio of work, your offered products, and inspiration images for a fully dynamic, high-converting feed.

 

 

New social media packages for interior designers from IDCO Studio

 

THREE. Instagram Stories Package

You will receive 120 bespoke Instagram Story Slides crafted to add depth to your brand and strategically engaging with your community. Imagine regularly showing up in your Instagram Stories to share your latest blog posts, new projects, product roundups, behind-the-scenes access, and more in a polished and editorial format.

 

New social media packages for interior designers from IDCO Studio

Photography: Madeline Harper for IDCO Studio

 

FOUR. Instagram Reels Package

As Instagram transitions from a photo sharing app to an entertainment destination driven by video, the expectations of both the algorithm and your audience are changing. This is where we come in. You’ll receive 12 Instagram Reels showcasing the best of your work or products in an elevated presentation, customized to fit your branding.

 

 

Ready to outsource social media with done-for-you content that allows you to focus on your time and attention elsewhere? Be sure to act quickly. We’ve set aside just eight spots for each offering and can’t wait to work with you.

 


 

If you’d like to dive deeper into the topic of crafting a compelling brand story, check out these related posts:

 

 

IDCO Studio is a boutique creative agency specialized in beautiful and unique marketing solutions for interior designers. Focused on branding, web design and Instagram marketing, IDCO Studio is a woman owned and operated team of creatives based in Austin, Texas. The Identité Collective, which began as a business blog quickly grew into a collaborative community focused on providing business strategy and visual inspiration to the interior design community.

Now you can find our shop of resources, templates and custom branding and web design work over at IDCO Studio—leaving The Identité Collective as a permanent resource for our beloved design community.

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